供应链金融论文选题(走进论文:《区块链下不同消费者的供应链最优决策》—研究背景)

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今天走进论文栏目为大家带来：《区块链技术驱动下不同消费者类型的供应链最优定价决策》——研究背景，欢迎您的用心访问！本期推文时长大约2分钟，请您耐心阅读。

Share interest, spread happiness, increase knowledge, and leave beautiful. Dear, this is the Learing Yard Academy!

Today, enter the thesis column brings you the paper: Optimal pricing decision of supply chain driven by blockchain technology for different consumer types - Research Background. Welcome to visit! This tweet usually takes about 2 minutes to read. Please read patiently.

本期推文将从思维导图、精读内容、知识补充三个方面进行精读分享。

This tweet will share intensive reading from three aspects: mind map, intensive reading content and knowledge supplement.

思维导图

精读内容

文章的研究背景部分主要涉及到两部分，一部分是区块链，另一部分是顾客忠诚。

The research background section of the article deals with two main parts, one is blockchain and the other is customer loyalty.

在段落分布上，本部分总共有五段，前三段是区块链技术相关，分别是品牌零售商使用区块链技术的举例，区块链特点相关的研究综述和区块链技术现实应用案例的梳理。在第三段最后提到了区块链技术应用的理论空白。

In terms of paragraph distribution, this section has a total of five paragraphs, the first three are blockchain technology related, which are examples of blockchain technology used by brand retailers, a review of research related to blockchain features and a compendium of real-life application cases of blockchain technology. At the end of the third paragraph, the theoretical gap of blockchain technology application is mentioned.

第四段是对顾客忠诚的文献梳理，包括消费者类型的划分和分析角度。

The fourth paragraph is a literature review of customer loyalty, including the classification of consumer types and analysis perspectives.

最后一段对前四段的文献综述进行了总结，指出了现有研究以及不足。本文的创新点也是建立在对前人研究的理论空白上的。

The last paragraph summarizes the literature review of the previous four paragraphs and points out the existing studies as well as their shortcomings. The innovation of this paper is also based on the theoretical gaps of previous studies.

知识补充

我们在日常生活中处处能听到品牌这个词，本篇讨论的消费者忠诚也是针对于对品牌的忠诚，那么，什么是品牌？

We hear the word brand everywhere in our daily lives, and the consumer loyalty discussed in this article is also aimed at loyalty to brands.

Brand

A brand is the degree to which consumers perceive a product and product line, and is a mark added to a good by a manufacturer or distributor. It consists of a name, a noun, a symbol, a symbol, a design or a combination of them. It generally consists of two parts: the brand name and the brand logo.

The essence of a brand is that the brand owner's product, service, or other advantage over its competitors brings equal or greater value to its target audience. These values include: functional benefits and emotional benefits.

A brand is an intangible asset that brings a premium and adds value to its owner. Its carrier is a name, term, symbol, mark or design and its combination that distinguishes it from other competitors' products or services, and the source of value added comes from the impression of its carrier formed in consumers' minds.

The brand carries more recognition of its products and services by a part of the population, and is a product derived from the mutual friction between the brand owner and the customer's purchasing behavior.

END

今天的分享就到这里了，如果您对文章有独特的想法，欢迎给我们留言。让我们相约明天，祝您今天过得开心快乐！

That's all for today's sharing. If you have a unique idea about the article, please leave us a message, and let us meet tomorrow. I wish you a nice day!

参考资料：Deepl翻译、百度

参考文献：

孙中苗,徐琪,史保莉.区块链技术驱动下不同消费者类型的供应链最优定价决策[J].管理学报,2021,18(09):1382-1391.

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